Pathfinder wine label design

Pathfinder wine offers an interesting label twisting around the bottle. On the back side of the label is a QR code that when scanned shows which winery your bottle came from. Below the code, there is a description of its purpose. To the right of the code are all the states Pathfinder wineries are located. My inspiration for the label design was the lines found on a topographical map. I also incorporated that same line pattern on the box container to keep the bottle and box cohesive, with an additional pop of color that indicates the type of wine inside.