Infinite scroll Infographic

Wineology is an infinite scroll based on the most popular vineyards in the United States. Included in the infinite scroll are facts about wine, an introduction to wine etiquette, and food pairings for each type of wine. I chose to use a very earthy, calming color palette color picked from the images used. As you scroll down, I wanted to make sure that there was a constant flow to the piece. By adding rounded images throughout the middle section I was able to control the viewer’s eye and guide them to important specifics. I added the illustration of the bottle of wine spilling into the glass to also guide the viewer’s eye down the page causing them to scroll up in search of the bottom half of the wine glass. This infinite scroll is a one-stop shop for everything you need to know about wine.